About Horacio

Horacio Zambrano has spent over 25 years in the B2B Enterprise Software market, beginning with his first job out of Stanford at Oracle in the early 90’s. Today, he is the Chief Strategy and Marketing Officer for TruU, a Silicon-Valley early stage cybersecurity start-up in the digital identity market. 

Prior to TruU, Horacio founded his own consultancy in go-to-market strategy, start-up launches and B2B growth marketing, helping position and differentiate over 5 cybersecurity start-ups in 2 years. Prior to this, he built a rich products and marketing leadership background as VP of Marketing at Virsec Systems, Sr. Director of Product Management at Juniper Networks and Sr. Manager of Product Management in Cisco’s security business unit.

Horacio also spent over 5 years on Wall Street as a top ranked research analyst at Jefferies and Wedbush Morgan covering Information Security and SaaS software. His research coverage included companies such as Salesforce, Oracle, McAfee, Microsoft, Adobe and Symantec. 

Over his operating and consulting career, he has worked extensively with other market leading and disruptive companies such as Informix, Gupta, BMC Software, Websense, Mocana and OPSWAT. He utilizes an equally mixed analytic approach to marketing, and best practices in narrative and story-telling to advise and lead B2B vendors in strategic marketing, communications and lead generation. 

Education: MBA from Stanford Graduate School of Business, 1999; BS in Computer Engineering from Stanford University, 1992.


Horacio’s expertise is in SaaS start-up growth, B2B marketing strategy such as outbound, inbound and ABM, and cloud/identity cybersecurity. 

Currently, services are limited to advisory engagements for cybersecurity ventures in the areas of: